Promoting a business online is an essential part of any marketing strategy. We analyze your business; create and implement a well fleshed out e-marketing strategy to make your business succeed in the interactive media.
Our experts work with you to understand your organizational goals o that the e-marketing plan is well mapped to reach that goal. Each element of interactive marketing is planned out and implemented to ensure maximum benefit to your firm.
Search Engine Marketing:
Search engines are the first place surfers go to begin their search for a product or service. Therefore, being visible on the major Search Engines’ Result Pages (SERPs) is extremely important. Search engine marketing can be broadly categorized into two:
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Search Engine Optimization (SEO) |
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SEO refers to the building of a website in a way so that search engines find your webpages important for your targeted keywords. This helps in getting your website listed higher up in the natural listings so you don’t pay any dollars for the clicks you receive. |
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Search Engine Advertising (SEA) |
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SEA refers to paid advertising on search engines and their network of websites to get maximum targeted exposure. This is a paid option where generally a company pays per click. |
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| Link Building: |
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This is also an important part of SEO, but can be carried out separately as well. It refers to gaining inbound or incoming links from various other websites where your customers might be visiting making it easier for them to find your business. Number of inbound links is an essential parameter search engines consider while ranking websites. Links can be paid or free. |
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| Online Advertising: |
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Apart from search engine advertising there are other advertising opportunities to reach targeted markets. These are generally banner advertisements. |
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| eMail Marketing: |
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The most popular online tool today is eMail. People spend most of their time checking mails. A message from your business directly in the mailbox can be very helpful in build a brand recall or running special promotional campaigns at a low cost compared to direct marketing campaigns. |
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| Online PR: |
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Getting press releases, with the right information about your firm at the right time, out for millions of online readers to capture helps in brand building. |
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| Online Reputation Management: |
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In the online world anyone can say anything about your company. Know about what is being said about your products and services online and take a proactive step. |
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| Social Media Management: |
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Social networking websites and blogs can be very helpful in building your brand and getting the word out on your products/services in the online world. |
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