eMarketing

Promoting a business online is an essential part of any marketing strategy. We analyze your business; create and implement a well fleshed out e-marketing strategy to make your business succeed in the interactive media.

Our experts work with you to understand your organizational goals o that the e-marketing plan is well mapped to reach that goal. Each element of interactive marketing is planned out and implemented to ensure maximum benefit to your firm.

Search Engine Marketing:

Search engines are the first place surfers go to begin their search for a product or service. Therefore, being visible on the major Search Engines’ Result Pages (SERPs) is extremely important. Search engine marketing can be broadly categorized into two:

1.	Search Engine Optimization (SEO)
	SEO refers to the building of a website in a way so that search engines find your webpages important for your targeted keywords. This helps in getting your website listed higher up in the natural listings so you don’t pay any dollars for the clicks you receive.

2.	Search Engine Advertising (SEA)
	SEA refers to paid advertising on search engines and their network of websites to get maximum targeted exposure. This is a paid option where generally a company pays per click.

Link Building:

This is also an important part of SEO, but can be carried out separately as well. It refers to gaining inbound or incoming links from various other websites where your customers might be visiting making it easier for them to find your business. Number of inbound links is an essential parameter search engines consider while ranking websites. Links can be paid or free.

Online Advertising:

Apart from search engine advertising there are other advertising opportunities to reach targeted markets. These are generally banner advertisements.

eMail Marketing:

The most popular online tool today is eMail. People spend most of their time checking mails. A message from your business directly in the mailbox can be very helpful in build a brand recall or running special promotional campaigns at a low cost compared to direct marketing campaigns.

Online PR:

Getting press releases, with the right information about your firm at the right time, out for millions of online readers to capture helps in brand building.

Online Reputation Management:

In the online world anyone can say anything about your company. Know about what is being said about your products and services online and take a proactive step.

Social Media Management:

Social networking websites and blogs can be very helpful in building your brand and getting the word out on your products/services in the online world.

	Benchmarking
	Branding
	Design and Development
	Marcomm Development
	eMarketing

A thorough professional. Your commitment to time and quality is commendable. You would prove to be an asset to any company you associate with.
Rajnish Kohli, Vp Marcom, HCL Perot Systems

I have worked with LI across multiple assignments and can definitely vouch for their creative prowess. Not only do they ensure that every task is done full justice, they also add significant value through their understanding of brands, and how best to position them. Their keen understanding of the objectives and the audience, and their superlative creative skills are a perfect combination for any kind of marketing requirement.
Pooja Sehgal, Asst. Director Marcom, Impetus Technologies Inc

Please accept our heartiest congratulation and sincere thanks for creating a beautiful website. The website has been developed in a very creative manner and the interface provided by you is wonderful. We also highly appreciate your effort in maintaining the website with continual updates. LI work has no doubt been beyond our expectations.
Ratna, Think INC

Timely delivery is what we at Maverick Designs would recall when it comes to Lateral Inspiration. An amazing team of designers who believe in three core values - Serving the clients well, Timely delivery and Commitment. These values are at the heart of every work they do and hence the reason for them to continue to grow and prosper.
Laxmi, Maverick Designs

Phone: +91 9810288716
Email: bd@lateralinspiration.com
MSN, Yahoo, GTalk: lateral.inspiration
Skype: lateral.inspiration